• MQF level : 6
• Credit value : 120 credit hours
• Type of award : Single Major
• National Education Code (NEC) : 0414 (Management and Administration)
• Duration: 3 years / 5 years
• Mode of Study : Full Time / Part Time
• Intakes: January, April, August

Year One:
• UBA1014 Business Analytics & AI
• BBA1094 Fundamentals of Entrepreneurship
• BBA1144 Management of Technology
• BBA1114 Principles of Accounting
• BBA1274 Principles of Economics
• BBA1564 Principles of Management
• BBA1103 Business Information System
• BBA2174 Organizational Behavior

Year Two:
• BBA2234 Management Accounting and Finance
• BBA2033 Business Law
• BBA2584 Human Resource Management
• BBA2224 Marketing Management
• BBA2204 Financial Management
• BBA2044 Business Ethics & Corporate Responsibility
• BBA2023 Operations Management
• BBA1123 Business Creativity and Innovation

Year Three:
• BBA3274 Quantitative Methods for Business
• BBA3254 Strategic Management
• BSM3054 Sustainable Supply Chain Management
• BBA3904 Project Paper
• BBA3708 Internship

• A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR
• A pass in STAM with at least Grade Jayyid*; OR
• Matriculation or Foundation with at least CGPA of 2.00; OR
• A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
• An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
• A Diploma Kemahiran Malaysia (DKM) /Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval; OR
• A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate /Academic Board’s approval; OR
• Other equivalent qualifications recognised by the Malaysian Government.

ENGLISH COMPETENCY REQUIREMENT (INTERNATIONAL STUDENT)

*Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications. Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s)

• Data Driven Business Executive
• Financial Analyst
• Human Resource Executive
• Customer Service Executive
• Assistant Manager
• Account Executive
• Entrepreneur
• Sustainability & ESG Consultant
• Marketing Analyst (with AI focus)
• Operations Analyst (Smart Supply Chain)

Graduates will be able to:

• Assess in-depth theories and concepts in business.
• Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
• Organise tasks/operations ethically and flexibly within business organisations.
• Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
• Demonstrate relevant digital skills for work/study.
• Analyse numerical and graphical data to assist decision-making in work/study.
• Demonstrate leadership skills and responsibility in managing business organisations.
• Identify self-improvement for academic and career development.
• Demonstrate entrepreneurship skills in resolving business problems.